An edition of The principles of Islamic marketing
(2011)
The principles of Islamic marketing
by Baker Ahmad Alserhan
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Previews available in: English
Subjects
Commerce, Markets, Business and Management, Handel, Internationales Marketing, Wirtschaft, Markt, Verbraucherverhalten, Wirtschaftsethik, Islam, Middle east, commerce, BUSINESS & ECONOMICS, Industrial Management, Management, Management Science, Organizational Behavior, BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Sales & SellingPlaces
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Book Details
Table of Contents
Understanding Islamic marketing
Islamic business ideals
Markets and marketing in Islam
The Islamic marketing mix
The Islamic product
The Islamic pricing practices
Islamic promotions
Islamic logistics (Halal logistics)
Issues in Islamic marketing
The Muslim consumer
Islamic branding 1 : concepts and background
Islamic branding 2 : brands as deeds
Islamic hospitality.
Edition Notes
Includes index.
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| December 15, 2022 | Edited by MARC Bot | import existing book |
| September 18, 2021 | Edited by ImportBot | import existing book |
| March 5, 2020 | Edited by ImportBot | import existing book |
| December 13, 2019 | Edited by MARC Bot | import existing book |
| October 27, 2011 | Created by LC Bot | import new book |