An edition of Total global strategy
(2012)
Total global strategy
3rd ed.
by George S. Yip
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Previews available in: English
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Book Details
Table of Contents
Understanding global strategy
Diagnosing industry globalization potential
Building global market participation
Designing global products and services
Locating global activities
Creating global marketing
Making global competitive moves
Building the global organization
Regional strategy
Measuring industry drivers, strategy levers, organization factors, and regional focus
Conducting a global strategy analysis.
Edition Notes
Earlier ed. published as: Total global strategy II : updated for the internet and service era / George S. Yip. c2003.
Includes bibliographical references and index.
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| February 20, 2022 | Edited by ImportBot | import existing book |
| August 21, 2020 | Edited by ImportBot | import existing book |
| December 7, 2011 | Created by LC Bot | import new book |