An edition of Advertising media planning (2012)

Advertising media planning

a brand management approach

3rd ed.

by

Cover of: Advertising media planning by Larry D. Kelley, Larry D. Kelley
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Last edited by ImportBot
December 24, 2021 | History
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An edition of Advertising media planning (2012)

Advertising media planning

a brand management approach

3rd ed.

by

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Publish Date
Publisher
M.E. Sharpe
Language
English
Pages
291

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Previews available in: English

Subjects

Marketing, Brand name products, Advertising media planning, Werbung, Mediaplanung, Markenpolitik
Edition Availability
Cover of: Advertising media planning
Advertising media planning: a brand management approach
2012, M.E. Sharpe
in English - 3rd ed.

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Book Details

Edition Notes

Includes bibliographical references and index.

Published in
Armonk, N.Y

Classifications

Dewey Decimal Class
659.1/11
Library of Congress
HF5826.5 .K45 2012, HF5826.5.K45 2012

The Physical Object

Pagination
viii, 291 p. :
Number of pages
291

Edition Identifiers

Open Library
OL25170134M
Internet Archive
advertisingmedia0000kell_p1v1
ISBN 10
0765626357
ISBN 13
9780765626356
LCCN
2011012296
OCLC/WorldCat
709408018

Work Identifiers

Work ID
OL16461474W

Source records

Library of Congress MARC record
Better World Books record
Library of Congress MARC record
Internet Archive item record

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History

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December 24, 2021 Edited by ImportBot import existing book
January 18, 2012 Created by LC Bot import new book