An edition of David Ogilvy papers

David Ogilvy papers

David Ogilvy papers
Ogilvy, David, Ogilvy, David
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Last edited by LC Bot
February 1, 2012 | History
An edition of David Ogilvy papers

David Ogilvy papers

Correspondence, speeches, writings, market research reports, advertising proposals, printed matter, and other papers relating primarily to Ogilvy's career in advertising as an executive and businessman. Documents his work with the British American Canadian Corporation; Hewitt, Ogilvy, Benson & Mather (New York, N.Y.); Mather & Crowther; and Ogilvy, Benson & Mather. Also documents Ogilvy's emphasis on research and creativity in advertising; his associations with other American and British advertising agencies; involvement with the American Association of Advertising Agencies and the Scottish Council (Development and Industry); and his friendships with Arthur J. Houghton, Ellerton Marcel Jetté, and Edward "Commander" Whitehead. Subjects include consumer habits in the U.S., fund raising, tourism, trademarks, and the economic conditions in Great Britain following World War II. Includes drafts and proofs of Ogilvy's Confessions of an Advertising Man (1963).

Family correspondents include Ogilvy's brother, Francis Ogilvy; sister, Lady Kythé Hendy; niece, Mairi Ann MacLeod; and cousin, Rebecca West. Other correspondents include Max Ascoli, R.A. Bevan, Sir Alexander Steven Bilsland, Eugene R. Black, Cass Canfield, Fairfax M. Cone, Lady Kythe Hendy, Chester J. La Roche, Alfred Max, Teodoro Moscoso, Robert Moses, Guy Mountfort, Edward R. Murrow, Ted Patrick, William Patterson, John M. Ranck, Rosser Reeves, Raymond Rubicam, Willaim Ruder, Robert W. Sarnoff, Arthur M. Schlesinger (1917-2007), J.A. Stevenson, Ronald Tree, and William D. Tyler.

Language
English
Pages
30450

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Book Details


Edition Notes

Open to research.

Gift, David Ogilvy, 1965.

Advertising executive. Full name: David Mackenzie Ogilvy.

Collection material in English.

Finding aid available in the Library of Congress Manuscript Reading Room.

The Physical Object

Pagination
30,450 87 29
Number of pages
30450

Edition Identifiers

Open Library
OL25190784M
LCCN
78035105

Work Identifiers

Work ID
OL16490807W

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