An edition of Rethinking reputation
(2012)
Rethinking reputation
how PR trumps marketing and advertising in the new media world
by Fraser P. Seitel
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| Edition | Availability |
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1
Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World
2013, Palgrave Macmillan
in English
1137278706 9781137278708
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2
Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World
2012, St. Martin's Press
in English
113709222X 9781137092229
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3
Rethinking reputation: how PR trumps marketing and advertising in the new media world
2012, Palgrave Macmillan
in English
023033833X 9780230338333
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Book Details
Table of Contents
The power of relationships
The power of publicity
The power of your personal or company brand
The power of planning
The power of reputation
Control the agenda
Take either road: just stick to it
Stick to the script
The sin of spin
Rethinking reputation.
Edition Notes
Includes bibliographical references.
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| October 10, 2020 | Edited by ImportBot | import existing book |
| September 9, 2014 | Edited by ImportBot | import new book |
| April 13, 2012 | Created by LC Bot | import new book |