An edition of Customer segmentation and clustering using SAS Enterprise Miner
(2011)
Customer segmentation and clustering using SAS Enterprise Miner
2nd ed.
by Randall S. Collica
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| Edition | Availability |
|---|---|
1
Customer segmentation and clustering using SAS Enterprise Miner
2011, SAS
in English
- 2nd ed.
1612900925 9781612900926
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Book Details
Table of Contents
Introduction
Why segment? The motivation for segment-based descriptive models
Distance: the basic measures of similarity and association
Segmentation using a cell-based approach
Segmentation of several attributes with clustering
Clustering of many attributes
When and how to update cluster segments
Using segments in predictive models
Clustering and the issue of missing data
Product affinity and clustering of product affinities
Computing segments using SOM/Kohonen for clustering
Segmentation of textual data
Clustering of product associations
Predicting attitudinal segments from survey responses
Combining attitudinal and behavioral segments
Segmentation of customer transactions.
Edition Notes
Prev. ed. published under title: CRM segmentation and clustering using SAS Enterprise miner.
Includes bibliographical references (p. 344) and index.
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| August 25, 2021 | Edited by ImportBot | import existing book |
| April 18, 2012 | Created by LC Bot | import new book |