An edition of Innovation in pricing
(2012)
Innovation in pricing
contemporary theories and best practices
by Andreas Hinterhuber and Stephan Liozu
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| Edition | Availability |
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1
Innovation in Pricing: Contemporary Theories and Best Practices
2017, Taylor & Francis Group, Routledge
in English
1138738271 9781138738270
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2
Innovation in Pricing: Contemporary Theories and Best Practices
2017, Taylor & Francis Group
in English
1351732366 9781351732369
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zzzz
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3
Innovation in Pricing: Contemporary Theories and Best Practices
2017, Taylor & Francis Group
in English
1138738255 9781138738256
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4
Innovation in Pricing: Contemporary Theories and Best Practices
2017, Taylor & Francis Group
in English
135173234X 9781351732345
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zzzz
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5
Innovation in Pricing: Contemporary Theories and Best Practices
2017, Taylor & Francis Group
in English
1351732358 9781351732352
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6
Innovation in Pricing: Contemporary Theories and Best Practices
2017, Taylor & Francis Group
in English
1315184842 9781315184845
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zzzz
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7
Innovation in Pricing: Contemporary Theories and Best Practices
2013, Routledge
in English
1299539920 9781299539921
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zzzz
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8
Innovation in Pricing: Contemporary Theories and Best Practices
2013, Taylor & Francis Group
in English
1136199756 9781136199752
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9
Innovation in pricing: contemporary theories and best practices
2012, Routledge
in English
0415521610 9780415521611
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Book Details
Table of Contents
Introduction
Innovation in pricing : introduction / Andreas Hinterhuber and Stephan Liozu
Innovation in organizing the pricing function
The organizational design of the pricing function in firms : a center-led management approach / Stephan Liozu and Kellie Ecker
Organizational barriers and the implementation of customer value map analysis : a case study of a global manufacturing firm in the polymer technology industry / Niklas Hallberg and Linn Andersson
Ceo championing of pricing and the impact on firm performance / Stephan Liozu, Andreas Hinterhuber, Sheri Perelli and Toni Somers
Who is in charge of value? the emerging role of chief value officer / Ron Baker and Stephan Liozu
B2b pricing systems : proving roi / Mark Stiving
Innovation in pricing strategy
Effective pricing strategies in b2b markets / Rafael Farres
Why segmentation matters / Linda Trevenen
The five fundamental value factors / Ralf Drews
The journey to pricing excellence : the case of a mid-sized manufacturing firm / Greg Hunsicker and Mike Crouch
Pricing processes in fast paced business to business settings / Magnus Johansson
Pricing due diligence in the mergers and acquisition process / David Dvorin, Jered Haedt and Vernon Lennon
Busting the four fatal myths in pricing / Nelson Hyde
Creating and communicating customer value : how companies can set premium prices that customers are willing to pay / Todd Snelgrove
Pricing strategies for recessionary times / Fernando Resende
A zero-based approach to the pricing strategy / Roberto Bedotto
Innovation in pricing tactics
Using economic value communication to bend business-to-business buyers : value perceptions / Chris Provines
Value : distilling the essence / Harry Macdivitt
Innovation in estimating willingness to pay / Niels Biehn and Craig Zawada
Cross functional collaboration in value-based pricing / Steven Forth
Implementing effective pricing strategies : tools for tracking prices / Richard Coopolse
Winning on the margin : the b2b value imperative / Mike Moorman
The thick and thin tails of pricing / Darren Huxol
Psychological aspects of pricing
Behavioral aspects of pricing / Ben Lowe, Julian Lowe, and David Lynch
Research on odd prices : dead end or field of potential innovation? / Carmen Balan
Consumer psychology and software pricing / Anshu Jalora
The next frontier
The next frontier of the pricing profession / Kevin Mitchell.
Edition Notes
Includes bibliographical references and index.
Classifications
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| April 8, 2023 | Edited by ImportBot | import existing book |
| December 15, 2022 | Edited by MARC Bot | import existing book |
| May 2, 2012 | Created by LC Bot | import new book |