An edition of Creating breakthrough products
(2013)
Creating breakthrough products
revealing the secrets that drive global innovation
2nd ed.
by Jonathan Cagan and Craig M. Vogel
Share
×Close
This work doesn't have a description yet. Can you add one?
Check nearby libraries
Buy this book
| Edition | Availability |
|---|---|
1
Creating breakthrough products: revealing the secrets that drive global innovation
2013, FT Press
in English
- 2nd ed.
0133011429 9780133011425
|
aaaa
|
Book Details
Table of Contents
Preface
The argument
What drives new product development
Moving to the upper right
The upper right : the value quadrant
The core of a successful brand strategy : breakthrough products and services
The process
A comprehensive approach to user-centered, integrated new product development
Integrating disciplines and managing diverse teams
Understanding the user's needs, wants, and desires
Further evidence
Service innovation : breakthrough innovation on the product-service eco-system continuum
Case studies : the power of the upper right
Case studies : the global power of the upper right
Where are they now?
Epilogue.
Edition Notes
Classifications
The Physical Object
Edition Identifiers
Work Identifiers
Community Reviews (0)
| July 18, 2024 | Edited by raybb | Edited without comment. |
| July 18, 2024 | Edited by raybb | merge authors |
| June 20, 2012 | Created by LC Bot | import new book |