An edition of Cities for sale (2013)

Cities for sale

municipalities as public relations and marketing firms

Cities for sale
Staci M. Zavattaro, Staci M. Z ...
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Last edited by MARC Bot
September 13, 2024 | History
An edition of Cities for sale (2013)

Cities for sale

municipalities as public relations and marketing firms

"Today's cities are competing with each other on many levels--for our business, for our residency, for our tourism dollars, for our employment, and much more. Especially in light of market models of governance seeping into the public sector, it has become both necessary and prudent for city staff to undertake place promotion to attract many potential stakeholders. In Cities for Sale, Staci M. Zavattaro reveals that cities are increasingly acting like private-sector public relations and marketing firms in scope, value, and practice. To promote their cities, public administrators are embracing tactics such as branding, media relations, in-house publication, and the use of volunteers or outside organizations as PR surrogates. This shift in communication patterns from providing public information to city self-promotion has, Zavattaro argues, both positive and negative implications for democratic governance and citizen participation."--Publisher's website.

Publish Date
Language
English
Pages
138

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Edition Availability
Cover of: Cities for sale
Cities for sale: municipalities as public relations and marketing firms
2013, State University of New York Press
in English

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Book Details


Edition Notes

Includes bibliographical references and index.

Published in
Albany

Classifications

Dewey Decimal Class
352.7/482160973
Library of Congress
JS344.P8 Z386 2013, JS344.P8Z386 2013

The Physical Object

Pagination
p. cm.
Number of pages
138

ID Numbers

Open Library
OL25367459M
ISBN 13
9781438446813
LCCN
2012024544
OCLC/WorldCat
798221562

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September 13, 2024 Edited by MARC Bot import existing book
July 4, 2012 Created by LC Bot import new book