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"Today's cities are competing with each other on many levels--for our business, for our residency, for our tourism dollars, for our employment, and much more. Especially in light of market models of governance seeping into the public sector, it has become both necessary and prudent for city staff to undertake place promotion to attract many potential stakeholders. In Cities for Sale, Staci M. Zavattaro reveals that cities are increasingly acting like private-sector public relations and marketing firms in scope, value, and practice. To promote their cities, public administrators are embracing tactics such as branding, media relations, in-house publication, and the use of volunteers or outside organizations as PR surrogates. This shift in communication patterns from providing public information to city self-promotion has, Zavattaro argues, both positive and negative implications for democratic governance and citizen participation."--Publisher's website.
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Subjects
Public relations, City promotion, Municipal governmentPlaces
United StatesShowing 1 featured edition. View all 1 editions?
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Cities for sale: municipalities as public relations and marketing firms
2013, State University of New York Press
in English
1438446810 9781438446813
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Edition Notes
Includes bibliographical references and index.
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Feedback?September 13, 2024 | Edited by MARC Bot | import existing book |
July 4, 2012 | Created by LC Bot | import new book |