An edition of Time and media markets
(2003)
Time and media markets
by Alan B. Albarran, Angel Arrese, John W. Dimmick, and Jacques Durand
Share
×Close
This edition doesn't have a description yet. Can you add one?
Check nearby libraries
Buy this book
Previews available in: English
| Edition | Availability |
|---|---|
1
|
zzzz
Libraries near you:
WorldCat
|
|
2
|
zzzz
Libraries near you:
WorldCat
|
|
3
|
zzzz
Libraries near you:
WorldCat
|
4
|
aaaa
Libraries near you:
WorldCat
|
|
5
|
zzzz
Libraries near you:
WorldCat
|
|
6
|
zzzz
Libraries near you:
WorldCat
|
|
7
|
zzzz
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Machine generated contents note: 1 Time and Media Markets: An Introduction
Alan B. Albarran and Angel Arrese
2 Media and Representations of Time
Jacques Durand
3 Time as a Niche Dimension: Competition Between the Internet and Television
Daniel G. McDonald andJohn W Dimmick
4 Temporal Aspects of Media Distribution
Robert G. Picard and Mikko Gronlund
5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost
Dan Shaver and Mary Alice Shaver
6 Time Management and CNN strategies (1980-2000)
Mercedes Medina
7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe
David H. Goff
8 Advertising and Internet Usage: A Perspective From Time and Media Planning
Francisco Javier P&eez-Latre
9 Media Markets as Time Markets: The Case of Spain
Alfonso Nieto
10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences
Patricia E Pbalen
11 Time and Media Markets: Summary and Research Agenda
Angel Arrese and Alan B. Albarran
Author Index
Subject Index.
Edition Notes
Includes bibliographical references and indexes.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?
| December 14, 2022 | Edited by MARC Bot | import existing book |
| August 13, 2020 | Edited by ImportBot | import existing book |
| July 29, 2014 | Created by ImportBot | import new book |