An edition of Time and media markets
(2003)
Time and media markets
by Alan B. Albarran, Angel Arrese, John W. Dimmick, and Jacques Durand
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Book Details
Table of Contents
Machine generated contents note: 1 Time and Media Markets: An Introduction
Alan B. Albarran and Angel Arrese
2 Media and Representations of Time
Jacques Durand
3 Time as a Niche Dimension: Competition Between the Internet and Television
Daniel G. McDonald andJohn W Dimmick
4 Temporal Aspects of Media Distribution
Robert G. Picard and Mikko Gronlund
5 The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost
Dan Shaver and Mary Alice Shaver
6 Time Management and CNN strategies (1980-2000)
Mercedes Medina
7 Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe
David H. Goff
8 Advertising and Internet Usage: A Perspective From Time and Media Planning
Francisco Javier P&eez-Latre
9 Media Markets as Time Markets: The Case of Spain
Alfonso Nieto
10 Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences
Patricia E Pbalen
11 Time and Media Markets: Summary and Research Agenda
Angel Arrese and Alan B. Albarran
Author Index
Subject Index.
Edition Notes
Includes bibliographical references and indexes.
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| December 14, 2022 | Edited by MARC Bot | import existing book |
| August 13, 2020 | Edited by ImportBot | import existing book |
| July 29, 2014 | Created by ImportBot | import new book |