An edition of Corporate Reputations, Branding and People Management
(2006)
Corporate Reputations, Branding and People Management
a Strategic Approach to HR
by Graeme Martin
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The first book to integrate corporate reputation management, corporate branding and corporate identity within the HR role.
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Previews available in: English
| Edition | Availability |
|---|---|
1
Corporate Reputations, Branding and People Management: a Strategic Approach to HR
2006, Elsevier, Butterworth-Heinemann
electronic resource :
in English
0080462448 9780080462448
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2
Corporate Reputations, Branding and People Management
2006, Taylor & Francis Group
in English
1136413804 9781136413803
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Book Details
Table of Contents
Cover; Corporate Reputations, Branding and People Management: A Strategic Approach to HR; Contents; Foreword; Preface; Acknowledgements; 1 The importance of the corporate agenda and its links with human resource management; 2 Managing corporate brands and reputations; 3 Organizational identity, action and image: the linchpin; 4 The quality of individual employment relationships and individual employee behaviour; 5 Four lenses on HR strategy and the employment relationship; 6 New developments in HR strategy and the employment relationship.
7 Corporate reputation and branding in global companies: the challenges for people management and HR8 Corporate communications and the employment relationship; 9 Corporate strategy, corporate leadership, corporate identity and CSR; 10 The corporate agenda and the HR function: creating a fit-for-purpose future; Index.
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| December 9, 2022 | Edited by MARC Bot | import existing book |
| February 13, 2020 | Edited by ImportBot | import existing book |
| December 13, 2019 | Edited by MARC Bot | import existing book |
| July 29, 2014 | Created by ImportBot | import new book |