An edition of Start your own business
(2007)
Start your own business
the only startup book you'll ever need
4th ed
by Rieva Lesonsky
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| Edition | Availability |
|---|---|
1
Start your own business: the only startup book you'll ever need
2007, Entrepreneur Press
in English
- 4th ed
1599180812 9781599180816
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Book Details
Table of Contents
On your mark
Think
Introduction
Taking the plunge : get ready to be an entrepreneur
Good idea! : how to get an idea for your business
Good timing : should you launch your business full or part time?
Build it or buy it? : starting a business vs. buying one
Plan
Choose your target : defining your market
If you build it, will they come? : conducting market research
The name game : naming your business
Make it legal : choosing a business structure
Plan of attack : creating a winning business plan
It's official : don't forget licenses and permits
Protect yourself : understanding patents, trademarks and copyrights
Call in the pros : hiring a lawyer and an accountant
Fund
All in the family : financing starts with yourself and friends and relatives
Nothing ventured, nothing gained : how to find and attract investors
Looking for loans : the ins and outs of debt financing
Fed funds : how to get government loans
Get set
Prepare
What's your deal? negotiating successfully
Site seeking : choosing a location for your business
Bring it home : starting a homebased business
Looking good : creating a professional image
Stock answers : the lowdown on inventory
It's in the mail : setting up mailing systems and shipping accounts
Charging ahead : offering your customers credit
Cover your assets : getting business insurance
Staff smarts : hiring employees
Perk up : setting employee policies and benefits
Buy
Buyer's guide : business equipment basics
Play it safe : tech security and privacy
Business 24/7 : using technology to boost your productivity
Net works : building your company website
Keep in touch : using technology to stay connected
Drive time : the inside scoop on buying or leasing a car
Go
Market
Brand aid : building a brand
Marketing genius : advertising and marketing your business
Net sales : online advertising and marketing
Talking points : how to promote your business
Sell it! : effective selling techniques
Now serving : offering superior customer service
Profit
Keeping score : the basics of bookkeeping
Making a statement : how to create financial statements
On the money : effectively managing your finances
Pay day : how to pay yourself
Tax talk : what you need to know about your taxes
Succeed
It's about time : time management
Second wind : learning from your failures
Appendix A: business resources
Appendix B: government listings
Appendix C: small-business-friendly banks
Index
Edition Notes
Includes index
Classifications
The Physical Object
ID Numbers
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| May 25, 2022 | Edited by ImportBot | import existing book |
| December 14, 2020 | Edited by MARC Bot | import existing book |
| February 14, 2020 | Edited by MARC Bot | remove fake subjects |
| July 22, 2017 | Edited by Mek | adding subject: In library |
| July 30, 2014 | Created by ImportBot | import new book |