An edition of Improving customer satisfaction, loyalty, and profit
(2000)
Improving Customer Satisfaction, Loyalty, and Profit
An Integrated Measurement and Management System
by Johnson, Michael D.
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"By helping midlevel managers assemble specific estimates of how increased quality and customer loyalty will impact the bottom line, their process allows upper-level managers to allocate the resources necessary to build a truly customer-oriented company. And by cementing the links between products, patrons, and profits, their book highlights the core competencies companies need to create both happy customers and the organizational know-how to keep them happy."--BOOK JACKET.
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Previews available in: English
Subjects
Kundenmanagement, Umsatz, Beziehungsmarketing, Management-Informationssystem, Kundenbindung, Konsumentenverhalten, Kostenmanagement, Verbraucherzufriedenheit, Évaluation, Relations avec la clientèle, Consommateurs, Administração de empresas, Satisfaction, Customer loyalty, Consumer satisfaction, Fidélité, Consumidor, Customer relations, Marketing, New products, management| Edition | Availability |
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Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System
August 1, 2000, Jossey-Bass
Hardcover
in English
0787953105 9780787953102
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Book Details
First Sentence
"Every company must be able to satisfy and retain customers."
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| July 13, 2024 | Edited by MARC Bot | import existing book |
| October 4, 2021 | Edited by ImportBot | import existing book |
| May 14, 2020 | Edited by ImportBot | import existing book |
| March 29, 2018 | Created by ImportBot | import new book |