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"Consuming Ancient Egypt examines the influence of Ancient Egypt on the everyday lives of people, of all ages, throughout the world. It looks at the Egypt which the tourist sees, Egypt in film and Egypt as the inspiration for opera. It asks why so many books are published each year on Egyptological subjects at all levels, from the austerely academic to the riotous celebrations of Egypt as a land of mystery, enchantment and fantasy." "It then considers the ways in which Ancient Egypt interacts with the living world, in architecture, museum-going, the acquisition of souvenirs and reproductions, design, and the perpetual appeal of the mummy. The significance of Egypt as an adjunct to (and frequently the subject of) marketing in the consumer society is examined. It reveals much about Egypt's immemorial appeal and the psychology of those who succumb to its magic."--Jacket.
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Consuming ancient Egypt
2003, UCL Press, Institute of Archaeology, Cavendish Pub., UCL Press
in English
1844720039 9781844720033
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Book Details
Edition Notes
Includes bibliographical references (p. [217]-230) and index.
Includes extensively revised and updated papers originally presented at a conference held at the Institute of Archaeology, University College London in December 2000.
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