An edition of Multinational product management (1977)

Multinational product management

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Cover of: Multinational product management by edited by Warren J. Keegan and Charles S. Mayer.
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Last edited by MARC Bot
October 13, 2020 | History
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An edition of Multinational product management (1977)

Multinational product management

by and

  • 0 Ratings
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  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
American Marketing Association
Language
English
Pages
184

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Previews available in: English

Subjects
Product management, Export marketing, Congresses

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Edition Availability
Cover of: Multinational product management
Multinational product management
1977, American Marketing Association
in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references.
Proceedings of a workshop held in Cambridge, Mass., Jan. 18-20, 1976, cosponsored by the Marketing Science Institute and the American Marketing Association.

Published in
Chicago

Classifications

Dewey Decimal Class
658.8/4
Library of Congress
HF5415.15 .M84

The Physical Object

Pagination
vi, 184 p. ;
Number of pages
184

ID Numbers

Open Library
OL4539265M
Internet Archive
multinationalpro0000unse
ISBN 10
0877570922
LCCN
77005569
OCLC/WorldCat
2896107

Source records

OpenLibraries-Trent-MARCs record
Internet Archive item record
Library of Congress MARC record
marc_columbia MARC record

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History

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October 13, 2020 Edited by MARC Bot import existing book
November 18, 2018 Created by MARC Bot import existing book