An edition of Rising tide : lessons from 165 years of brand building at Procter & Gamble
(2004)
Rising Tide
Lessons from 165 Years of Brand Building at Procter & Gamble
by Davis Dyer, Frederick Dalzell, and Rowena Olegario
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"Rising Tide tells the tale of P&G's 165-year journey: how it grew from a two-man soap and candle maker in 1837 into a $40 billion global brand powerhouse, employing over 100,000 people in 80 countries. As it charts that journey, the book reveals the principles and practices of brand building P&G-style: how the company learned - through trial, error, and breakthrough successes - to consistently anticipate and satisfy consumer needs."--BOOK JACKET.
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Previews available in: English
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Rising Tide : Lessons from 165 Years of Brand Building at Procter & Gamble
May 27, 2004, Harvard Business School Press
Hardcover
in English
1591391474 9781591391470
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| August 11, 2024 | Edited by MARC Bot | import existing book |
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