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Marketing, Management, GestionShowing 1 featured edition. View all 1 editions?
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Basic marketing: a global-managerial approach
2002, McGraw-Hill Ryerson
in English
- 10th Canadian ed.
0070887292 9780070887299
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Edition Notes
E. Jerome McCarthy listed first on 1st-7th Canadian eds.; 8th-9th eds. by Stanley J. Shapiro, William D. Perreault, E. Jerome McCarthy.
Includes bibliographical references and index.
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