An edition of Basic marketing
(1996)
Basic marketing
a marketing strategy planning approach
16th ed.
by William D. Perreault, Joseph P., Ph.D. Cannon, and E. Jerome McCarthy
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| Edition | Availability |
|---|---|
1
Basic marketing: a marketing strategy planning approach
2009, McGraw-Hill Irwin
in English
- 17th ed.
0073381055 9780073381053
|
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2
Basic marketing: a marketing strategy planning approach
2008, McGraw-Hill/Irwin
in English
- 16th ed.
007352980X 9780073529806
|
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3
Basic marketing: a global-managerial approach
2005, McGraw-Hill
in English
- 15th ed.
0072525231 9780072525236
|
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4
Basic marketing: a global-managerial approach
2002, McGraw-Hill
in English
- 14th international ed.
0072409479 9780072409475
|
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5
Basic Marketing : A Global - Management Approach
1999, McGraw-Hill College
Hardcover
007228840X 9780072288407
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6
Basic marketing: a global-managerial approach
1999, McGraw-Hill
in English
- 13th ed. [International ed].
0071158332 9780071158336
|
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7
Basic marketing: a global-managerial approach
1996, Irwin
in English
- 12th ed.
0256139903 9780256139907
|
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Book Details
Edition Notes
"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."
Includes bibliographical references and indexes.
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basic marketing
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Global Marketing
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Global Marketing
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| December 19, 2023 | Edited by ImportBot | import existing book |
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| December 9, 2009 | Created by WorkBot | add works page |