An edition of Marketing the group practice (1983)

Marketing the group practice

practical methods for the health care practitioner

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Last edited by MARC Bot
December 15, 2022 | History
An edition of Marketing the group practice (1983)

Marketing the group practice

practical methods for the health care practitioner

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Publish Date
Language
English
Pages
107

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Previews available in: English

Edition Availability
Cover of: Marketing the group practice
Marketing the group practice: practical methods for the health care practitioner
1983, Haworth Press, Routledge
in English

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Book Details


Table of Contents

From the editor's desk / William J. Winston
Guest editorial / Randall K. Berning
Marketing planning for group practices / William J. Winston
Differences in marketing a new practice versus marketing an established practice / Ann Ehrlich
Preparing the financial/business plan for marketing the group practice / William P. Enderlein
Building a new or better image for your practice through solid media relations (public relations and publicity) / Susan M. Tellem
Professional advertising
how professional is it? / Albert V. Aguiar
How to promote and advertise a new or existing clinic / Joan Hammer
Basic marketing research for the group practice / Robert C. Hill
The best malpractice insurance of them all / Paul A. Sommers, Mark A. Thompson
Physician recruiting for group practices / Judith E. Berger, Stephen G. Schoen
The PPO / Robert L. Goldman, Jeffrey G. Reyes.

Edition Notes

Includes bibliographical references.
"Also ... published as Health marketing quarterly, volume l, number l, fall 1983"--T.p. verso.

Published in
New York

Classifications

Dewey Decimal Class
610/.68/8
Library of Congress
R729.5.G6 M37 1983, , R729.5.G6 .M37 2014eb

The Physical Object

Pagination
x, 107 p. :
Number of pages
107

ID Numbers

Open Library
OL3170866M
Internet Archive
isbn_0866562648
ISBN 10
0866562648
LCCN
83013039
OCLC/WorldCat
9896514, 889314046
Goodreads
5775994

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History

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December 15, 2022 Edited by MARC Bot import existing book
August 13, 2020 Edited by ImportBot import existing book
February 5, 2019 Created by MARC Bot import existing book