An edition of Marketing the group practice
(1983)
Marketing the group practice
practical methods for the health care practitioner
by William J. Winston
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| Edition | Availability |
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1
Marketing the group practice: practical methods for the health care practitioner
1983, Haworth Press, Routledge
in English
0866562648 9780866562645
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Book Details
Table of Contents
From the editor's desk / William J. Winston
Guest editorial / Randall K. Berning
Marketing planning for group practices / William J. Winston
Differences in marketing a new practice versus marketing an established practice / Ann Ehrlich
Preparing the financial/business plan for marketing the group practice / William P. Enderlein
Building a new or better image for your practice through solid media relations (public relations and publicity) / Susan M. Tellem
Professional advertising
how professional is it? / Albert V. Aguiar
How to promote and advertise a new or existing clinic / Joan Hammer
Basic marketing research for the group practice / Robert C. Hill
The best malpractice insurance of them all / Paul A. Sommers, Mark A. Thompson
Physician recruiting for group practices / Judith E. Berger, Stephen G. Schoen
The PPO / Robert L. Goldman, Jeffrey G. Reyes.
Edition Notes
Includes bibliographical references.
"Also ... published as Health marketing quarterly, volume l, number l, fall 1983"--T.p. verso.
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| December 15, 2022 | Edited by MARC Bot | import existing book |
| August 13, 2020 | Edited by ImportBot | import existing book |
| February 5, 2019 | Created by MARC Bot | import existing book |