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Publish Date
February 10, 2004
Publisher
Lawrence Erlbaum,
L. Erlbaum Associates,
Psychology Press
Language
English
Pages
424
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Previews available in: English
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Sports Marketing and the Psychology of Marketing Communication (Advertising and Consumer Psychology)
February 10, 2004, Lawrence Erlbaum, L. Erlbaum Associates, Psychology Press
Hardcover
in English
- 1 edition
0805848266 9780805848267
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Book Details
First Sentence
"Consumer behavior is the foundation of all marketing."
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