An edition of Black is the new green (2010)

Black is the new green

marketing to affluent African Americans

by and

Cover of: Black is the new green by Andrea Hoffman, Leonard E. Burnett, Andrea Hoffman
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Last edited by MARC Bot
August 10, 2024 | History
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An edition of Black is the new green (2010)

Black is the new green

marketing to affluent African Americans

by and

"Burnett and Hoffman set forth a persuasive argument to marketing decision makers, the media, agencies and entrepreneurs that they must change the way they view African American consumers and a powerful subset within this group, Affluent African Americans. In this book, the authors define the audience (through demographics and psychographics), provide rich historical background for the rise of this community, and then compare the affluent African American market with the traditional affluent American market. Together, this provides a comprehensive look at the rise of this market, detailed data about how this market consumes, and how business can target this untapped source of business"--Provided by publisher.

Publish Date
Publisher
Palgrave Macmillan
Language
English
Pages
207

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Previews available in: English

Subjects

African American consumers, Consumer behavior, Affluent consumers, Target marketing, Affluent consumers -- United States, Consumer behavior -- United States, Target marketing -- United States, Rich people, Marketing

Places

United States
Edition Availability
Cover of: Black is the new green
Black is the new green: marketing to affluent African Americans
2010, Palgrave Macmillan
in English
Cover of: Black is the new green
Black is the new green: why it pays to market to affluent African Americans
2010, Palgrave Macmillan
in English
Cover of: Black is the new green
Black is the new green: marketing to affluent African Americans
2010, Palgrave Macmillan
in English

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Book Details

Edition Notes

Includes index.

Published in
New York

Classifications

Dewey Decimal Class
658.8/04
Library of Congress
HC110.C6 H568 2010, HC110.C6 B87 2010, HC110.C6H568 2010

The Physical Object

Pagination
p. cm.
Number of pages
207

ID Numbers

Open Library
OL23953984M
Internet Archive
blackisnewgreenm0000burn
ISBN 13
9780230616844
LCCN
2009042479
OCLC/WorldCat
299703148

Source records

Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
marc_openlibraries_sanfranciscopubliclibrary MARC record
Library of Congress MARC record
Better World Books record
Internet Archive item record
Promise Item
marc_nuls MARC record
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History

Download catalog record: RDF / JSON
August 10, 2024 Edited by MARC Bot import existing book
October 7, 2022 Edited by ImportBot import existing book
September 17, 2022 Edited by ImportBot import existing book
July 30, 2019 Edited by MARC Bot associate edition with work OL18570533W
February 9, 2019 Created by MARC Bot import existing book