An edition of Business essentials
(2002)
Business essentials
Tenth edition.
by Ronald J. Ebert
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Business Essentials continues to provide a solid foundation of the essential topics in business. Its focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience. The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business--and a need for a change in the Introduction to Business course and text. This text captures the widespread significance of these developments and presents their implications on businesses today.
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Previews available in: English
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Business Essentials
2019, Pearson Education Canada, Pearson Canada
in English
0134788850 9780134788852
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Business Essentials
2014, Pearson Education Canada, Pearson Canada
in English
0133581977 9780133581973
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Business Essentials: International Edition
2006, Pearson Education, Limited
in English
0131572105 9780131572102
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Business essentials
2006, Pearson Prentice Hall
in English
- 4th Canadian ed.
0131272861 9780131272866
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Book Details
Table of Contents
The contemporary business world. The U.S. business environment
Understanding business ethics and social responsibility
Entrepreneurship, new ventures, and business ownership
Understanding the global context of business
The business of managing. Managing the business
Organizing the business
Operations management and quality for producing goods and services
People in organizations. Employee behavior and motivation
Leadership and decision making
Human resource management and labor relations
Principles of marketing: building relationships with customers for competitive advantage. Marketing processes and consumer behavior
Developing and pricing products
Distributing and promoting products
Managing information for better business decisions. Information technology (IT) for business
The role of accountants and accounting information
The financial system and issues in financial management. Understanding money and the role of banking
Managing business finances.
Edition Notes
Includes bibliographical references and index.
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| November 18, 2022 | Edited by ImportBot | import existing book |
| August 13, 2021 | Edited by MARC Bot | import existing book |
| August 22, 2020 | Edited by ImportBot | import existing book |
| August 17, 2020 | Edited by ImportBot | import existing book |
| February 9, 2019 | Created by MARC Bot | import existing book |