An edition of Building the value machine
(2010)
Building the value machine
transforming your business through collaborative customer partnerships
by Peter Cheverton
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Previews available in: English
Subjects
Marketing, Leadership, Customer services| Edition | Availability |
|---|---|
1
Building the Value Machine: Transforming Your Business Through Collaborative Customer Partnerships
2014, Kogan Page, Limited
in English
1282466259 9781282466258
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2
Building the value machine: transforming your business through collaborative customer partnerships
2010, Kogan Page
in English
0749454857 9780749454852
|
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|
Book Details
Table of Contents
The value machine
Leadership : the pivotal activity
Fuelling the value machine
Market segmentation
Customer classification
Account management : being appropriate
The people
The business strategy
The value creation process
The critical success factors
Getting cross-functional teams to work
Leading the change.
Edition Notes
Includes bibliographical references and index.
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| January 15, 2023 | Edited by ImportBot | import existing book |
| February 9, 2019 | Created by MARC Bot | import existing book |