An edition of The curse of the mogul
(2009)
The curse of the mogul
what's wrong with the world's leading media companies
by Jonathan A. Knee
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Subjects
Management, Mass media, Mass media, economic aspects| Edition | Availability |
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The curse of the mogul: what's wrong with the world's leading media companies
2009, Portfolio
in English
1591842646 9781591842644
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Book Details
Table of Contents
The media landscape
The landscape of competitive advantage
The structure of media industries
Debunking media myths
The Internet is not your friend
Content is not king : movies, music, and books
Efficient operations in media : do you think I'm sexy?
Putting it all together : networks and databases
Managing competition in media : can't we all just get along?
All (profitable) media is local : newspapers, theaters, and communications
Reinforcing competitive advantage in media
Bad mogul : media mergers and acquisitions
Media M&A that works : one that happened and one that didn't
Good mogul : the outperformers.
Edition Notes
Includes bibliographical references and index.
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| January 23, 2021 | Edited by ImportBot | import existing book |
| August 15, 2020 | Edited by ImportBot | import existing book |
| February 10, 2019 | Created by MARC Bot | import existing book |