An edition of Optimal bundling
(1999)
Optimal Bundling
Marketing Strategies for Improving Economic Performance
1 edition
by Ralph Fuerderer and Andreas Herrmann
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| Edition | Availability |
|---|---|
1
Optimal Bundling: Marketing Strategies for Improving Economic Performance
2013, Springer London, Limited
in English
3662091194 9783662091197
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2
Optimal Bundling: Marketing Strategies for Improving Economic Performance
February 22, 1999, Springer
Hardcover
in English
- 1 edition
3540652477 9783540652472
|
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Book Details
First Sentence
"Most firms are multi-product companies faced with the decision whether to sell products (goods and/or services) separately at individually determined prices or whether combinations of products should be marketed in the form of "bundles" for which a "bundle price" is asked."
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| August 4, 2020 | Edited by ImportBot | import existing book |
| February 11, 2019 | Created by MARC Bot | import existing book |