An edition of The portable MBA
(2003)
The portable MBA
4th ed
by Bruner, Robert F.
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"The Portable MBA, Fourth Edition delivers the cutting-edge business theory and practice now being taught at today's top MBA programs. Written by faculty members of the prestigious Darden School at the University of Virginia and structured around that school's world-renowned general management program, this thoroughly updated and revised edition reflects the most important trends in MBA education.
New material and timely revisions give the book a focus on the challenges facing the twenty-first-century business manager."--BOOK JACKET.
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Industrial management| Edition | Availability |
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Book Details
Table of Contents
What is Business?
The Future
Managing People
Business Ethics
Economics
Marketing Management: Leveraging Customer Value
Operations Management: Implementing and Enabling Strategy
Entrepreneurship: Creating Something New and Enduring Value with Very Limited Resources
Accounting
Finance
Strategy: Defining and Developing Competitive Advantage
Leading from the Middle: A New Leadership Paradigm
Strategic Alliances
International Business
Some Final Thoughts
Edition Notes
Includes bibliographical references (p. 315-326) and index
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| November 15, 2023 | Edited by MARC Bot | import existing book |
| January 20, 2023 | Edited by ImportBot | import existing book |
| February 18, 2019 | Created by MARC Bot | import existing book |