An edition of Handbook of marketing scales: multi-item measures for marketing and consumer behavior research (1993)

Handbook of marketing scales

multi-item measures for marketing and consumer behavior research

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Cover of: Handbook of marketing scales by William O. Bearden
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Last edited by MARC Bot
July 15, 2024 | History
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An edition of Handbook of marketing scales: multi-item measures for marketing and consumer behavior research (1993)

Handbook of marketing scales

multi-item measures for marketing and consumer behavior research

by

  • 0 Ratings
  • 31 Want to read
  • 0 Currently reading
  • 0 Have read

"The Handbook of Marketing Scales, Second Edition represents a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. As with the first edition, researchers will find this volume useful in reducing the time it takes to locate instruments for survey research in marketing and consumer behavior. A number of measures in this second edition have been used in several studies.

Therefore, this book should serve as a guide to the literature for certain topic areas and may spur further refinement of existing measures in terms of item reduction, dimensionality, reliability, and validity. This text may also help identify those areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs."--BOOK JACKET.

Publish Date
Publisher
Sage Publications
Language
English
Pages
352

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Previews available in: English

Subjects
Consumer behavior, Marketing research, Research, Recherche, Meetmethoden, Multidimensionale Skalierung, Forschung, Marketing, Consommateurs, Marktonderzoek, Verbraucherverhalten, Comportement, Marketingforschung, Consumentengedrag

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Edition Availability
Cover of: Handbook of marketing scales
Handbook of marketing scales: multi-item measures for marketing and consumer behavior research
1999, Sage Publications
in English - 2nd ed.
Libraries near you: WorldCat
Cover of: Handbook of marketing scales
Handbook of marketing scales: multi-item measures for marketing and consumer behavior research
1993, Sage Publications
in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references.
"Published in cooperation with the Association for Consumer Research."

Published in
Newbury Park, Calif

Classifications

Dewey Decimal Class
658.8/3
Library of Congress
HF5415.3 .B323 1993, HF5415.3.B323 1993

The Physical Object

Pagination
xii, 352 p. ;
Number of pages
352

ID Numbers

Open Library
OL1739851M
Internet Archive
handbookofmarket00bear
ISBN 10
0803951558
LCCN
92045241
OCLC/WorldCat
27224619
Goodreads
3856610

Source records

Scriblio MARC record
University of Prince Edward Island MARC record
Library of Congress MARC record
Internet Archive item record
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July 15, 2024 Edited by MARC Bot import existing book
February 14, 2020 Edited by MARC Bot remove fake subjects
January 25, 2012 Edited by EdwardBot add books to in library lending
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