An edition of The Services challenge (1987)

The Services challenge

integrating for competitive advantage

by , , , and

Cover of: The Services challenge by John A. Czepiel, James Shanahan, Carole Congram, John Czepiel
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Last edited by MARC Bot
November 6, 2020 | History
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An edition of The Services challenge (1987)

The Services challenge

integrating for competitive advantage

by , , , and

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
American Marketing Association
Language
English
Pages
108

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Previews available in: English

Subjects

Marketing, Service industries, Congresses
Edition Availability
Cover of: The Services challenge
The Services challenge: integrating for competitive advantage
1987, American Marketing Association
in English
Cover of: The Services Challenge
The Services Challenge: Integrating for Competitive Advantage (Proceeding Series/American Marketing Association)
May 1987, Amer Marketing Assn
Paperback in English

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Book Details

Edition Notes

Includes bibliographies.
Papers presented at the 5th Annual services marketing conference held in Boston, Mass., Sept. 7-10, 1986.

Published in
Chicago, Ill
Series
Proceeding series / American Marketing Association, Proceedings series (American Marketing Association)

Classifications

Dewey Decimal Class
658.8
Library of Congress
HD9980.5 .S4255 1987

The Physical Object

Pagination
vi, 108 p. :
Number of pages
108

ID Numbers

Open Library
OL2383736M
Internet Archive
serviceschalleng0000unse
ISBN 10
0877571880
LCCN
87012543
OCLC/WorldCat
15696805
Goodreads
4138886

Source records

Scriblio MARC record
Internet Archive item record
Library of Congress MARC record
marc_columbia MARC record

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History

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November 6, 2020 Edited by MARC Bot import existing book
July 30, 2019 Edited by MARC Bot associate edition with work OL19193876W
March 11, 2019 Created by MARC Bot import existing book