An edition of Handbook of Marketing
(2002)
Handbook of marketing
by Barton A. Weitz and Robin Wensley
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The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
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Previews available in: English
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MarketingShowing 1 featured edition. View all 1 editions?
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Includes bibliographical references and index.
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| September 11, 2024 | Edited by MARC Bot | import existing book |
| April 3, 2019 | Edited by MARC Bot | import existing book |
| March 20, 2019 | Created by ImportBot | import existing book |