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The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
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Previews available in: English
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MarketingEdition | Availability |
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Edition Notes
Includes bibliographical references and index.
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The Physical Object
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Feedback?September 11, 2024 | Edited by MARC Bot | import existing book |
April 3, 2019 | Edited by MARC Bot | import existing book |
March 20, 2019 | Created by ImportBot | import existing book |