AMA complete guide to marketing research for small business
by Holly Edmunds
The AMA Complete Guide to Marketing Research for Small Business solves that dilemma with 11 practical, easy-to-use chapters that show the non-research specialist how to conduct useful research on a limited budget.
All this information is organized in a convenient, easy-to-use format with handy checklists and worksheets in every chapter. The final section of the book is in-depth, real-world-based case studies showing how small businesses have used the techniques presented in the book to solve their most perplexing marketing problems - quickly and inexpensively. The book ends with a handy glossary of commonly used marketing research terms.
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Subjects
Marketing research, Small business| Edition | Availability |
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1
AMA complete guide to marketing research for small business
1996, NTC Business Books
in English
0844235849 9780844235844
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Book Details
Edition Notes
"Published in conjunction with the American Marketing Association ... Chicago, Illinois"--T.p. verso.
Includes index.
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| August 5, 2024 | Edited by MARC Bot | import existing book |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| February 1, 2010 | Edited by WorkBot | add more information to works |
| December 9, 2009 | Created by WorkBot | add works page |