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Congresses, Marketing researchShowing 1 featured edition. View all 1 editions?
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Enhancing knowledge development in marketing: perspectives and viewpoints
1993, American Marketing Association
in English
0877572364 9780877572367
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Edition Notes
"Selected papers presented at special sessions on enhancing knowledge development in marketing at the 1989 AMA Summer Marketing Educators' Conference"--P. viii.
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