An edition of Review of Marketing Research (2004)

Review of marketing research.

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Cover of: Review of marketing research. by Naresh K. Malhotra, editor.
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December 4, 2022 | History
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An edition of Review of Marketing Research (2004)

Review of marketing research.

by

  • 0 Ratings
  • 9 Want to read
  • 2 Currently reading
  • 0 Have read

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Publish Date
Publisher
M. E. Sharpe, Routledge, Emerald Publishing Limited
Language
English
Pages
208

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Previews available in: English

Subjects
Marketing research, Marketing, BUSINESS & ECONOMICS, Advertising & Promotion, Recherche, Management, Gestion, Sales & marketing, Industrial Management, Management Science, Organizational Behavior

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Edition Availability
Cover of: Review of marketing research.
Review of marketing research.
2007, M. E. Sharpe, Routledge, Emerald Publishing Limited
in English
Libraries near you: WorldCat
Cover of: Review of Marketing Research
Review of Marketing Research
January 12, 2007, M.E. Sharpe
Hardcover in English
Libraries near you: WorldCat
Cover of: Review of Marketing Research
Review of Marketing Research
November 2007, M.E. Sharpe
Hardcover in English
Libraries near you: WorldCat
Cover of: Review of Marketing Research
Review of Marketing Research
November 30, 2005, M.E. Sharpe, M. E. Sharpe
Hardcover in English
Libraries near you: WorldCat
Cover of: Review of marketing research.
Review of marketing research.
2005, M.E. Sharpe
in English
Libraries near you: WorldCat
Cover of: Review of Marketing Research
Review of Marketing Research
December 30, 2004, M.E. Sharpe
Hardcover in English
Libraries near you: WorldCat

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Book Details

Table of Contents

Managing customer relationships / Ruth N. Bolton and Crina O. Tarasi
A critical review of marketing research on diffusion of new products / Deepa Chandrasekaran and Gerard J. Trellis
On the distinction between cultural and cross-cultural psychological approaches and its significance for consumer psychology / Giana M. Eckhardt and Michael J. Houston
Consumer responses to price and its contextual information cues: a synthesis of past research, a conceptual framework, and avenues for further research / Dhruv Grewal and Larry D. Compeau
Store brands: from back to the future / Serdar Sayman and Jagmohan S. Raju
Language, thought, and consumer research / Dwight R. Merunka and Robert A. Peterson
You ought to be in pictures: envisioning marketing research / Russell W. Beik.

Edition Notes

Includes bibliographical references and index.

Published in
Armonk, New York

Classifications

Library of Congress
HF5415.2, HF5413 .M37 2016

The Physical Object

Pagination
xvii, 208 p. ;
Number of pages
208

ID Numbers

Open Library
OL22752089M
Internet Archive
marketinginforsu0000unse
ISBN 10
0765613069
ISBN 13
9780765613066
OCLC/WorldCat
953456495
Library Thing
6800145
Goodreads
1612556

Source records

Better World Books record
Internet Archive item record
amazon.com record

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