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Publish Date
2007
Publisher
M. E. Sharpe,
Routledge,
Emerald Publishing Limited
Language
English
Pages
208
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Previews available in: English
Edition | Availability |
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1
Review of marketing research.
2007, M. E. Sharpe, Routledge, Emerald Publishing Limited
in English
0765613069 9780765613066
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aaaa
Libraries near you:
WorldCat
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2
Review of Marketing Research
January 12, 2007, M.E. Sharpe
Hardcover
in English
0765613069 9780765613066
|
zzzz
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WorldCat
|
3
Review of Marketing Research
November 2007, M.E. Sharpe
Hardcover
in English
0765620928 9780765620927
|
zzzz
Libraries near you:
WorldCat
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4 |
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5
Review of Marketing Research
November 30, 2005, M.E. Sharpe, M. E. Sharpe
Hardcover
in English
0765613050 9780765613059
|
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WorldCat
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6
Review of Marketing Research
December 30, 2004, M.E. Sharpe
Hardcover
in English
0765613042 9780765613042
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Book Details
Table of Contents
Managing customer relationships / Ruth N. Bolton and Crina O. Tarasi
A critical review of marketing research on diffusion of new products / Deepa Chandrasekaran and Gerard J. Trellis
On the distinction between cultural and cross-cultural psychological approaches and its significance for consumer psychology / Giana M. Eckhardt and Michael J. Houston
Consumer responses to price and its contextual information cues: a synthesis of past research, a conceptual framework, and avenues for further research / Dhruv Grewal and Larry D. Compeau
Store brands: from back to the future / Serdar Sayman and Jagmohan S. Raju
Language, thought, and consumer research / Dwight R. Merunka and Robert A. Peterson
You ought to be in pictures: envisioning marketing research / Russell W. Beik.
Edition Notes
Includes bibliographical references and index.
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