An edition of International franchising in emerging markets
(2001)
International franchising in emerging markets
China, India, and other Asian countries
by Ilan Alon
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| Edition | Availability |
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International franchising in emerging markets: China, India, and other Asian countries
2001, CCH Inc.
in English
0808006509 9780808006503
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Book Details
Table of Contents
Franchising in China: a 1994 look at KFC and McDonald's
Franchising in China: Y2K update
The challenge and opportunities of franchising in China's hotel industry
Legal aspects of franchising in China
An interview with a Chinese franchisor in Shanghai: XiangShanShouShen, a beautification parlor
Franchising opportunities in China from the perspective of a franchisee
Entering China: the experience of the MRI franchise in the new market
The evolution of franchising in India: prospects and caveats
The emerging empirical patterns of franchising in India
Public opinion about franchising in an emerging market: an exploratory investigation involving Indian consumers
Singapore's local franchise industry: an assessment
Emerging markets for restaurant franchising in Middle Eastern countries
Starbucks International Coffee in Kuwait: gateway to the Persian Gulf
Franchise relations in the Gulf Region: the case of the elegant shoplifter
Franchising in Kazakhstan
Final reflections: international franchising in the conetxt of global and regional economic integration.
Edition Notes
Includes bibliographical references.
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| January 17, 2023 | Edited by ImportBot | import existing book |
| April 9, 2019 | Created by MARC Bot | import existing book |