An edition of Agile PR
(2017)
Agile PR
expert messaging in a hyper-connected, always-on world
by Marian L. Salzman
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October 18, 2023 | History
xxiv, 243 pages ; 24 cm
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Agile PR: expert messaging in a hyper-connected, always-on world
2017, AMACOM, American Management Association
in English
0814437877 9780814437872
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Book Details
Table of Contents
PR2020: a media toolkit
Tell me a story: the importance of engagement
Crafting the news: artful persuasion
Blow up the Internet
Massaging the message
Power to the people: giving your brand a personality
Cause is the new celebrity: doing good to do well
Going global
Go big and stay home: global versus hyperlocal
The new relations in public relations
The rules of regulation
Keep calm and manage on: crisis management
Measurement: as simple as three letters?
Trendspotting: forecasting the future
The future of public relations: new definitions.
Edition Notes
Includes bibliographical references and index.
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| October 18, 2023 | Edited by Scott365Bot | import existing book |
| May 23, 2019 | Created by MARC Bot | import new book |