An edition of Hispanic marketing (2011)

Hispanic marketing

the power of the new Latino consumer

Third edition.

by

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Hispanic marketing
Felipe Korzenny
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Last edited by MARC Bot
December 15, 2022 | History
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An edition of Hispanic marketing (2011)

Hispanic marketing

the power of the new Latino consumer

Third edition.

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Language
English
Pages
480

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Subjects
Consumer behavior, Hispanic American consumers, Target marketing, Marketing, United states, commerce, Consommateurs américains d'origine latino-américaine, Consommateurs, Comportement, Cibles (Marketing), BUSINESS & ECONOMICS / Industrial Management, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Organizational Behavior
Places
United States

Showing 14 featured editions. View all 14 editions?

Edition Availability
Cover of: Hispanic Marketing
Hispanic Marketing: The Power of the New Latino Consumer
2017, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Hispanic Marketing
Hispanic Marketing: The Power of the New Latino Consumer
2017, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Hispanic marketing
Hispanic marketing: the power of the new Latino consumer
2017
in English - Third edition.
  • Not in Library
Libraries near you: WorldCat
Cover of: Hispanic Marketing
Hispanic Marketing: The Power of the New Latino Consumer
2017, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Hispanic Marketing
Hispanic Marketing: The Power of the New Latino Consumer
2017, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Hispanic Marketing
Hispanic Marketing
2012, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Hispanic Marketing
Hispanic Marketing
2012, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Hispanic Marketing
Hispanic Marketing
2012, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Hispanic Marketing
Hispanic Marketing
2012, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Hispanic Marketing
Hispanic Marketing
2012, Routledge
in English
Libraries near you: WorldCat
Cover of: Hispanic Marketing
Hispanic Marketing: A Cultural Perspective
2012, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Hispanic Marketing
Hispanic Marketing
2012, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Hispanic Marketing
Hispanic Marketing: Connecting with the New Latino Consumer
2011, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Hispanic Marketing
Hispanic Marketing
2011, Routledge
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

Cultural marketing : a new understanding
The composition of the Hispanic/Latino market
The Latino essence of "Hispanic"
Language considerations in marketing to US Hispanics
Enculturation, acculturation, and assimilation : a bicultural horizon
Latino subjective culture : insights for brand positioning
Culturally informed research among Latinos
The hispanic marketing communication industry in the US
The digital world of US Latinos
The power of the new latino consumer and the future of US marketing.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
658.80089/68073
Library of Congress
HF5415.33.U6 K67 2017, HF5415.33.U6K67 2017

The Physical Object

Pagination
xxv, 480 pages
Number of pages
480

ID Numbers

Open Library
OL26934004M
ISBN 10
1138917788, 1138917796
ISBN 13
9781138917781, 9781138917798
LCCN
2016055550, 2017015111
OCLC/WorldCat
980301856, 980302685

Source records

marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record
Better World Books record
marc_columbia MARC record

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History

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December 15, 2022 Edited by MARC Bot import existing book
August 5, 2020 Edited by ImportBot import existing book
May 24, 2019 Created by MARC Bot import new book