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Subjects
Consumer behavior, Hispanic American consumers, Target marketing, Marketing, United states, commerce, Consommateurs américains d'origine latino-américaine, Consommateurs, Comportement, Cibles (Marketing), BUSINESS & ECONOMICS / Industrial Management, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Organizational Behavior, CommercePlaces
United StatesShowing 17 featured editions. View all 17 editions?
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01
Hispanic Marketing: The Evolution of the Latino Consumer
2024, Taylor & Francis Group
in English
1040112188 9781040112182
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02
Hispanic Marketing: The Evolution of the Latino Consumer
2024, Taylor & Francis Group
in English
1040112161 9781040112168
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03
Hispanic Marketing: The Evolution of the Latino Consumer
2024, Routledge, Chapman & Hall, Incorporated
in English
103213772X 9781032137728
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04
Hispanic Marketing: The Power of the New Latino Consumer
2017, Taylor & Francis Group
in English
1317422287 9781317422280
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05
Hispanic Marketing: The Power of the New Latino Consumer
2017, Taylor & Francis Group
in English
1315688824 9781315688824
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06
Hispanic Marketing: The Power of the New Latino Consumer
2017, Taylor & Francis Group
in English
1317422295 9781317422297
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07
Hispanic marketing: the power of the new Latino consumer
2017
in English
- Third edition.
1138917788 9781138917781
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08
Hispanic Marketing: The Power of the New Latino Consumer
2017, Taylor & Francis Group
in English
1317422309 9781317422303
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09
Hispanic Marketing: A Cultural Perspective
2012, Taylor & Francis Group
in English
0080478352 9780080478357
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10 |
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11 |
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12 |
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13 |
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14 |
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15 |
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16 |
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17
Hispanic Marketing: Connecting with the New Latino Consumer
2011, Taylor & Francis Group
in English
0080962785 9780080962788
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Book Details
Table of Contents
Cultural marketing : a new understanding
The composition of the Hispanic/Latino market
The Latino essence of "Hispanic"
Language considerations in marketing to US Hispanics
Enculturation, acculturation, and assimilation : a bicultural horizon
Latino subjective culture : insights for brand positioning
Culturally informed research among Latinos
The hispanic marketing communication industry in the US
The digital world of US Latinos
The power of the new latino consumer and the future of US marketing.
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?1 day ago | Edited by ImportBot | import existing book |
December 15, 2022 | Edited by MARC Bot | import existing book |
August 5, 2020 | Edited by ImportBot | import existing book |
May 24, 2019 | Created by MARC Bot | import new book |