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"In this book Jeffrey James deals with some of the most important and controversial aspects of the relationship between consumption and globalization in developing countries. Part One assesses the welfare effects of globalization on different groups of consumers, using an analytical framework that departs substantially from the assumptions of traditional consumption theory.
Part Two deals with the effect of globalization on local products and cultures in developing countries and the potential afforded by the growth of the mass media to alleviate a number of social problems in those countries.
The author argues that instead of the welfare gains associated with traditional theory, globalization may often lead to frustration and disappointment among consumers; that it does not invariably displace local products and that, in combination with social marketing, it offers new ways of addressing acute social problems."--BOOK JACKET.
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Previews available in: English
Subjects
Competition, International, Consumption (Economics), Economic aspects, Economic aspects of Technological innovations, International Competition, Markets, Technological innovations, Consumptie, Consumer behavior, Economic conditions, Internationalisatie, Economic development, International economic relations, International finance, Economics, internationalPlaces
Developing countriesEdition | Availability |
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1
Consumption, globalization, and development
2000, St. Martin's Press
in English
0312230567 9780312230562
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2
Consumption, Globalization and Development
July 7, 2000, Palgrave Macmillan
Hardcover
in English
0312230567 9780312230562
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3
Consumption, Globalization, and Development
June 2000, Palgrave Macmillan
Hardcover
in English
0333772660 9780333772669
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Book Details
Edition Notes
Includes bibliographical references and index
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