An edition of The no B.S. guide to direct marketing
(2013)
The no B.S. guide to direct marketing
[ the ultimate no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses]
Second Edition.
by Dan S. Kennedy
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"Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales."--
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Direct marketing| Edition | Availability |
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The no B.S. guide to direct marketing: [ the ultimate no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses]
2013, Entrepreneur Press
in English
- Second Edition.
1599185016 9781599185019
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Book Details
Table of Contents
Preface
Foundation
The big switch : why direct marketing for non-direct marketing businesses?
An offer they can?t refuse
Obey orders
No freeloaders
No holes in the bucket
Shouting louder
Tux, tails & top hat or coveralls & work boots?
Money in the bank
No chocolate cake for you!
The results triangle
The secret to infinitely higher response
Application
You can attract your ideal customers, clients or patients : why settle
For anything else / Ben Glass
They all laughed when i stopped selling my product : until i became
A top agent and transformed my entire industry / by Craig Proctor
Resources
Direct marketing businesses to study
Gkic offer page
About the author
Other books by the author
Free resources from the author.
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| June 3, 2022 | Edited by ImportBot | import existing book |
| May 24, 2019 | Created by MARC Bot | import new book |