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This Book is the Manifesto for a new generation of competitors who want to reap the elusive rewards of the on-line economy. Like no book, Net Gain identifies where the real value lies on the Internet and on other networks. It is the first to give you the strategic tools for determining how much your company will need to invest - and how much and where it stands to gain - by building a successful virtual community.
From the offerings of commercial on-line services like the Motley Fool investment community to Internet communities of book lovers who gather a Amazon.com, Net Gain offers real-world scenarios and lessons for building value and creating competitive advantage.
The authors - on the cutting edge of the on-line economy as leaders of McKinsey & Company's multimedia practiceexplain why some ventures - like Apple's on-line service, e-World - failed and why the Walt Disney Company cannot afford not to organize an on-line community that targets children.
They suggest that to compete in the on-line economy, you must establish an entirely new organizational mindset toward product development, marketing, customer service, and distribution and rethink your company's relationships to customers, suppliers, and competitors.
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Previews available in: English
Subjects
Internet marketing, Customer relations, Business & Management, Business strategy, Internet, Local area networks (LANs), Internet - General, Computer Networks, Marketing, Business & Economics, Business / Economics / Finance, Networking - General, Business/Economics, Marketing - General, Business, computer network resources, General, Distribution, Commerce, Computer Communication Networks, Consumer Behavior, Public Relations, Marketing sur Internet, Relations avec la clientèle, Commerce électronique, Analyse économique, Modèles économiques, E-commerce, Marketing & SalesShowing 4 featured editions. View all 4 editions?
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2
Wang lu shang chi: ju ho ching ying hsü ni she chʻün = Net gain : expanding markets through virtual communities
1998, Mai tʻien chʻu pan ku fen yu hsien kung ssu
in Chinese
- Chʻu pan
957708527X 9789577085276
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3
Net Gain: Expanding Markets Through Virtual Communities
March 1997, Harvard Business School Press
Hardcover
in English
0875847595 9780875847597
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4
Net gain: expanding markets through virtual communities
1997, Harvard Business School Press
in English
0875847595 9780875847597
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WorldCat
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Book Details
Edition Notes
Includes bibliographical references (p. 221-224) and index.
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