An edition of City branding
(2010)
City branding
theory and cases
by Keith Dinnie
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Book Details
Table of Contents
Theory.
Introduction to the theory of city branding -- Keith Dinnie
Branding the city as an attractive place to live -- Andrea Insch
City branding and inward investment -- Alan C. Middleton
City branding and the tourist gaze -- Gert-Jan Hospers
City brand partnerships -- Sicco van Gelder
City branding and stakeholder engagement -- John P. Houghton and Andrew Stevens
Paradoxes of city branding and societal changes -- Can-Seng Ooi
City branding through food culture : insights from the regional branding level -- Richard Tellström
City branding through new green spaces -- Jared Braiterman
Online city branding -- Magdalena Florek.
Cases.
Introduction to the practice of city branding -- Keith Dinnie
The city branding of Accra -- Anthony Ebow Spio
The city branding of Ahmedabad -- Satish K. Nair
Athens city branding and the 2004 Olympic Games -- Maria Fola
The city branding of Barcelona : a success story -- Juan Carlos Belloso
Branding Budapest -- Gyorgy Szondi
Chongqing's city branding : the role of graphic design -- Freeman Lau and Angelica Leung
Edinburgh : Scotland's inspiring capital -- Kenneth Wardrop
The Hague, international city of peace and justice : a relational network brand -- Bengt-Arne B.F. Hulleman and Robert Govers
Brand Hong Kong -- Grace Loo ... [et al.]
Kuala Lumpur : searching for the right brand -- Ghazali Musa and T.C. Melewar
Branding Lisbon : defining the scope of the city brand -- João Ricardo Freire
Montevideo city branding -- Pablo Hartmann
Branding New York City : the saga of "I love New York" -- Peggy R. Bendel
Paris as a brand -- Jean-Noël Kapferer
Seoul city branding : the case of Seoul's international brand communication -- You Kyung Kim and Peter Eung-Pyo Kim
The city branding of Sydney -- Geoff Parmenter
Superflat Tokyo : city of secret superlatives -- Roland Kelts
The city branding of Wollongong -- Greg Kerr, Gary Noble, and John Glynn.
Edition Notes
Includes bibliographical references and index.
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| August 2, 2020 | Edited by ImportBot | import existing book |
| June 29, 2019 | Created by MARC Bot | import new book |