Làn sóng ngầm
thành công trong thế giới xáo trộn bởi công nghệ số
by Charlene Li
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In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works.
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Previews available in: Vietnamese
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Làn sóng ngầm: thành công trong thế giới xáo trộn bởi công nghệ số
2010, NXB Đại học kinh tế quốc dân, Alphabooks
in Vietnamese
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Book Details
Edition Notes
Translation of: Groundswell : winning in a world transformed by social technologies.
Includes index.
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| February 23, 2021 | Edited by ImportBot | import existing book |
| July 16, 2019 | Created by MARC Bot | import new book |