Check nearby libraries
Buy this book
This edition doesn't have a description yet. Can you add one?
Check nearby libraries
Buy this book
Previews available in: English
Subjects
Marketing, Planning, Management, Comic books, strips, Marketing, managementEdition | Availability |
---|---|
1
Marketing plans: a complete guide in pictures
2012, Wiley
in English
- 4th ed.
1119943132 9781119943136
|
aaaa
|
Book Details
Table of Contents
Understanding the marketing process
The marketing planning process I
The marketing planning process II
The customer and market audit
The product audit
Setting marketing objectives and strategies
The communication plan I
The communication plan II
The pricing plan
Place : the distribution and customer service plan
Marketing information, forecasting and organization
Designing and implementing a marketing planning system.
Edition Notes
"Previously published as The marketing plan in colour: a practical guide for managers by Butterworth-Heinemann in 2000 and as an imprint of Elsevier in 2004"--T.p. verso.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?August 5, 2022 | Edited by ImportBot | import existing book |
September 29, 2021 | Edited by ImportBot | import existing book |
July 17, 2019 | Created by MARC Bot | import new book |