An edition of Masters of disaster (2012)

Masters of disaster

the ten commandments of damage control

1st ed.

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  • 1 Want to read
Cover of: Masters of disaster by Christopher Lehane, Christopher Lehane
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Last edited by ImportBot
October 20, 2021 | History
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An edition of Masters of disaster (2012)

Masters of disaster

the ten commandments of damage control

1st ed.

by

  • 1 Want to read

Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesn't have to be the make-or-break moment of your career. For those of us that aren't natural spin doctors, it's hard to resist the impulse to cover your tracks, lie, or act like nothing happened. But resist you must. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.

Publish Date
Publisher
Palgrave Macmillan
Language
English
Pages
252

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Previews available in: English

Subjects

Reputation, Management, Publicity, Marketing, Public relations, Crisis management, Marketing, management, Krisenmanagement, Gestion des crises, Relations publiques

Showing 3 featured editions. View all 3 editions?

Edition Availability
Cover of: Masters of Disaster
Masters of Disaster: The Ten Commandments of Damage Control
2014, Palgrave Macmillan
in English
Libraries near you: WorldCat
Cover of: Masters of disaster
Masters of disaster: the ten commandments of damage control
2012, Palgrave Macmillan
in English - 1st ed.
Libraries near you: WorldCat
Cover of: Masters of Disaster
Masters of Disaster: The Ten Commandments of Damage Control
2012, St. Martin's Press
in English
Libraries near you: WorldCat

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Book Details

Table of Contents

Crisis as a state of nature
Stop digging
Do no harm
Discipline
Credibility
Playing to win
Commandment I : full disclosure
Commandment II : speak to your core audience
Commandment III : don't feed the fire
Commandment IV : details matter
Commandment V : hold your head high
Commandment VI : be straight about what you know, what you don't know, and what you are going to do to fix the problem
Commandment VII : respond with overwhelming force
Commandment VIII : first in, first out
Commandment IX : no swiftboating
Commandment X : they dissemble, you destroy
The damage control survival kit
The user's manual.

Edition Notes

Includes index.

Published in
New York

Classifications

Dewey Decimal Class
658.8
Library of Congress
HD49 .L44 2012, HD49 .L34 2012, HF5415.13

The Physical Object

Pagination
252 p.
Number of pages
252

ID Numbers

Open Library
OL27142119M
Internet Archive
mastersofdisaste0000leha
ISBN 10
0230341802
ISBN 13
9780230341807
LCCN
2012289485
OCLC/WorldCat
811729082

Source records

marc_openlibraries_sanfranciscopubliclibrary MARC record
Library of Congress MARC record
Internet Archive item record
Internet Archive item record
Promise Item
marc_nuls MARC record
Better World Books record
harvard_bibliographic_metadata record

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History

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October 20, 2021 Edited by ImportBot import existing book
February 2, 2021 Edited by ImportBot import existing book
October 10, 2020 Edited by ImportBot import existing book
July 17, 2019 Created by MARC Bot import new book