Natural prophets
from health foods to whole foods : how the pioneers of the industry changed the way we eat and reshaped American business
by Joe Dobrow
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Dobrow, a 20-year veteran of the natural foods industry, characterizes the radical vision of "natural prophets" as one part anti-industrial activism, one part bold opportunism, and one part new-era marketing genius. The triple bottom line - people, planet, profit - emerged as a major new lodestone for successful, values-based business practices. Natural Prophets is a fascinating narrative account of these upstart Davids - their failures and their unprecedented successes - that distills lessons about management, marketing, and entrepreneurial growth, and offers a lively, urgent profile of an industry that continues to change the way we eat, the way we live, and the way we think about ourselves.
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Subjects
Natural foods industry, History, Food industry and tradePlaces
United StatesTimes
20th century| Edition | Availability |
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1
Natural prophets: from health foods to whole foods : how the pioneers of the industry changed the way we eat and reshaped American business
2014, Rodale
in English
1623361796 9781623361792
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Edition Notes
Includes bibliographical references (pages 274-290) and index.
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