An edition of Branding for dummies
(2007)
Branding for dummies
2nd edition.
by Bill Chiaravalle
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Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!
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Book Details
Table of Contents
Part 1. Getting started with branding
Part 2. Building a brand, step by step
Part 3. Winning brand fans and followers
Part 4. Caring for your brand
Part 5. Protecting your brand
Part 6. The part of tens.
Edition Notes
Previous edition published in 2007.
Includes index.
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| July 23, 2022 | Edited by ImportBot | import existing book |
| September 18, 2021 | Edited by ImportBot | import existing book |
| July 18, 2019 | Created by MARC Bot | import new book |