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Previews available in: English
Subjects
Management, Ford Motor Company, General Motors Corporation, Ford Model T automobile, General Motors Corporation. Oldsmobile Division, Oldsmobile automobile, Automobile industry and trade, History, Ford motor company, Ford, henry, 1863-1947, General motors corporation, Ford model t automobile, Automobile industry and trade, united statesPlaces
United StatesShowing 2 featured editions. View all 2 editions?
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1
Car crazy: the battle for supremacy between Ford and Olds and the dawn of the automobile age
2015
in English
- First edition.
1610395514 9781610395519
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2
Car Crazy: The Battle for Supremacy Between Ford and Olds and the Dawn of the Automobile Age
2015, PublicAffairs
in English
1610395522 9781610395526
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WorldCat
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Book Details
Table of Contents
Edition Notes
"In Car Crazy, G. Wayne Miller, takes readers back to the wild and wooly years of the early automobile era--from 1893, when the first U.S.-built auto was introduced, through 1908, when General Motors was founded and Ford's Model T went on the market. As the machine transformed American culture for better and worse, early corporate battles for survival and market share transformed the economic landscape. The fiercest fight pits Henry Ford against Frederic Smith of Olds. Olds was the early winner in the race for dominance, but now the Olds empire is in trouble, its once-industry leading market share shrinking, its cash dwindling. Ford is just revving up. But this is Ford's third attempt at a successful auto company--and if this one fails, quite possibly his last. So Smith fights Ford with the weapons he knows best: lawyers, blackmail, intimidation, and a vicious advertising smear campaign that ultimately backfires. Car Wars is a page-turning story of popular culture, business, and sport at the dawn of the twentieth century, filled with compelling, larger-than-life characters, each an American original."
Includes bibliographical references and index.
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July 19, 2019 | Created by MARC Bot | import new book |