An edition of The handbook of brand management scales
(2015)
Handbook of Brand Management Scales
by Lia Zarantonello
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Subjects
Statistical methods, Consumer behavior, Marketing research, Scaling (Social sciences), Handbooks, manuals, Research, Marketing, Guides, manuels, Recherche, Méthodes statistiques, Consommateurs, Comportement, Construction d'une échelle (Sciences sociales), BUSINESS & ECONOMICS, Industrial Management, Management, Management Science, Organizational Behavior| Edition | Availability |
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Handbook of Brand Management Scales
2015, Taylor & Francis Group
in English
1315813998 9781315813998
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Handbook of Brand Management Scales
2015, Taylor & Francis Group
in English
1317803140 9781317803140
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Handbook of Brand Management Scales
2015, Taylor & Francis Group
in English
1317803159 9781317803157
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Handbook of Brand Management Scales
2015, Taylor & Francis Group
in English
1317803167 9781317803164
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| December 15, 2022 | Edited by MARC Bot | import existing book |
| July 19, 2019 | Created by MARC Bot | import new book |